There is fossil evidence that early man was musically inclined. This fossil evidence includes hollowed bones, essentially rudimentary flutes. No surprises there. Music is essentially to good times. The right aria can make the emotions swell. Most people work out to a workout mix for this very reason, as the right song can distract a person from how tired they are.
Glitz, glamour, opulence, and wealth have long held the fascination of society. All of them things to aspire. And there is no better embodiment of all four traits than the celebrity. Throughout history, nothing has held the imagination of the people more tightly than the celebrity, save for religion. It used to be that fame was tightly controlled, the people only knew what the corporate overlords wanted them to know. But as in all things, it changed. Society moved forward. It became so that there were those who could rise to the top, to become gods and goddesses, without the blessing of the suits in their boardrooms. Now, these acts got to that point by being good at what they do, however all the talent in the world cannot make up for marketing, which is why they had to engage in indie rock music video promotion.
Typically speaking, a singer or a band will start out as independent, performing smaller venues and then attracting the attention of a major record label. Once they are signed, they are given all the resources that a record label believes that their talent is entitled to. But an indie rock band will always be without a record label, since the indie in indie rock is short for independent. Of course, without a corporate benefactor a band will go without the benefits that a corporate benefactor provides.
Even with corporate backing, promotion can be difficult. A performer can have all the talk show appearances and shows in the world and they will still flop. There is not lightning in a bottle when it comes to music. Talent and showmanship do not always win the day. There is no one factor that decides whether or not an act succeeds.
But social media has made all kinds of things possible. Singers and bands have reached the highest levels of fame by starting out with nothing more than page where they uploaded their songs onto. In this new day and age, social media is also the most effective way to promote an up and coming act.
But simply promoting about something on the internet is enough. People actually need to see the band perform. As such, an act must take its show on the road and tour, either as part of a sponsored festival or by themselves. This means long weeks on the road.
Anyone who is in possession of a camera phone can shoot a music video. The truth is that most laptops now come with basic editing software, so all that is needed is a laptop that will not spontaneously explode and a phone with a passable camera. Of course, making a good video can cost thousands of dollars even without having to hire a film crew.
Primarily however, the song has to be good. Audiences can forgive even the most mediocre of videos. But a bad song is never going to get too many plays, unless they are of the ironic variety.
The world can be far from nice. In fact, it can be downright mean. Talent does not always get recognized. So those with talent must find some way to make themselves known, to put their names out into the world and into the consciousness of the people.
Glitz, glamour, opulence, and wealth have long held the fascination of society. All of them things to aspire. And there is no better embodiment of all four traits than the celebrity. Throughout history, nothing has held the imagination of the people more tightly than the celebrity, save for religion. It used to be that fame was tightly controlled, the people only knew what the corporate overlords wanted them to know. But as in all things, it changed. Society moved forward. It became so that there were those who could rise to the top, to become gods and goddesses, without the blessing of the suits in their boardrooms. Now, these acts got to that point by being good at what they do, however all the talent in the world cannot make up for marketing, which is why they had to engage in indie rock music video promotion.
Typically speaking, a singer or a band will start out as independent, performing smaller venues and then attracting the attention of a major record label. Once they are signed, they are given all the resources that a record label believes that their talent is entitled to. But an indie rock band will always be without a record label, since the indie in indie rock is short for independent. Of course, without a corporate benefactor a band will go without the benefits that a corporate benefactor provides.
Even with corporate backing, promotion can be difficult. A performer can have all the talk show appearances and shows in the world and they will still flop. There is not lightning in a bottle when it comes to music. Talent and showmanship do not always win the day. There is no one factor that decides whether or not an act succeeds.
But social media has made all kinds of things possible. Singers and bands have reached the highest levels of fame by starting out with nothing more than page where they uploaded their songs onto. In this new day and age, social media is also the most effective way to promote an up and coming act.
But simply promoting about something on the internet is enough. People actually need to see the band perform. As such, an act must take its show on the road and tour, either as part of a sponsored festival or by themselves. This means long weeks on the road.
Anyone who is in possession of a camera phone can shoot a music video. The truth is that most laptops now come with basic editing software, so all that is needed is a laptop that will not spontaneously explode and a phone with a passable camera. Of course, making a good video can cost thousands of dollars even without having to hire a film crew.
Primarily however, the song has to be good. Audiences can forgive even the most mediocre of videos. But a bad song is never going to get too many plays, unless they are of the ironic variety.
The world can be far from nice. In fact, it can be downright mean. Talent does not always get recognized. So those with talent must find some way to make themselves known, to put their names out into the world and into the consciousness of the people.
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