Crowdfunding Do's & Don'ts Offered By Robert Jain

By Jason McDonald


The definition if crowdfunding is the practice that allows money to be raised due to a collective effort. Numerous individuals will be able to back projects that they see as interesting or worthwhile. Robert Jain will agree, though, that crowdfunding isn't without its challenges. It can be difficult to raise money, or even create interest in the first place. By following these do's and don'ts, crowdfunding won't be nearly as challenging as it would have been.

DO know what you're raising money for. In order to successfully crowdfund, you must know what you're doing it for. There are many goals associated with this endeavor, according to the likes of Bob Jain, and some are easier to reach than others. Everything from inventions to games is covered under this umbrella. If you don't have an idea of what you're trying to accomplish, don't expect to see results.

DON'T forget that visual aids matter. Let's say that, for the sake of argument, that your goal is to create a novel. You don't want to simply speak about the novel in question; you'll want to offer visuals so that people know what they're supporting. Showcasing the cover art or illustrations can go a long way in terms of creating interest. The more that you offer, in terms of visuals, the better your crowdfunding campaign will perform.

DO advertise your project on different platforms. There are quite a few ways to draw attention to your crowdfunding project, but the truth remains that advertising is vital. Social media platforms like Twitter and Facebook are ideal. You may also want to use traditional methods if your project has more of a local focus in mind. If you advertise your project early on, you'll be able to maximize the amount of support that you ultimately benefit from.

DON'T overlook the importance of patience. As a matter of fact, this might be the most important factor when it comes to crowdfunding in general. Many people assume that the majority of projects gain overnight success, which isn't true. As a matter of fact, it can take weeks until the eventual goal is met. You shouldn't let this be a deterrent, however. If you're patient, and able to work hard, the goal in question will be within reach.




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